Really informative, and what a Lady.
“The Betty Crocker Cooking School of the Air”
Betty Crocker, General Mills’ symbol of the perfect homemaker, will become known to nine out of ten American women by 1940. Created in 1921 to answer letters about baking problems, she becomes a network-radio personality and cookbook author, and lends her name and changing image to hundreds of products.*
Betty Crocker became the personification of Washburn Crosby Company which later grew into General Mills. The iconic radio station WCCO, whose call letters are an acronym of the company’s name, was rescued by Washburn Crosby to become her voice. “According to Fortune magazine in April 1945, she was the second best-known woman in America, following First Lady Eleanor Roosevelt. Betty Crocker was known as the First Lady of Food.”**
Lord, how does one pray for a “First Lady”, especially a fictional one? We constantly interact with icons and symbols in the present…
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